Obsidian Lab builds the marketing infrastructure that local businesses run on. Strategy, design, media, intake, and follow-up — treated as one connected system.
Book a brand auditFor local businesses ready to treat marketing as an operating function rather than a series of projects. Each engagement is designed to build on the last — visibility into pipeline, pipeline into ownership.
Market positioning, offer architecture, and pricing structure. The work that decides whether everything downstream compounds or leaks.
Sites engineered for clarity and conversion. Performance, structure, and search visibility treated as one discipline.
Google and Meta campaigns run as measurable infrastructure. Tested, attributed, scaled — not boosted.
The infrastructure between attention and revenue. Voice agents, qualification flows, CRM routing, and booking — operational by default.
Editorial writing, sales collateral, and visual systems that sound like the brand and convert like the offer.
Each engagement is designed to build on the last. Visibility into pipeline, pipeline into ownership.
Get found. Get reviews. Get the foundation right.
For businesses built on word-of-mouth that need to translate reputation into digital visibility.
What's Included
Outcome
Within ninety days, ranking in the local three-pack for at least one core service term.
Turn visibility into booked appointments and recurring clients.
For businesses with visibility handled who now need a system that actively converts attention into revenue.
Includes Tier I, plus
Outcome
Measurable lift in booked appointments within sixty days. Recurring revenue floor established.
The marketing function, run by us.
For businesses that have outgrown piecing it together and are ready to hand the discipline to a team that lives inside it.
Includes Tier II, plus
Outcome
Marketing stops being something you have to think about. The function runs.
Engagements run on a three-month minimum to start, with the option to continue month-to-month after the initial term. We work with a limited number of clients at each tier to keep the work sharp and the attention real. Investment varies by tier and scope, and is discussed during the brand audit.
Most clients begin at the tier that matches where they are now and grow into the next as their business does. Presence becomes the foundation that makes Pipeline work. Pipeline becomes the engine that Operating Partner refines.
A working conversation about your current marketing operation. We identify the highest-leverage gaps and recommend the right starting tier. No commitment to engage.