Obsidian Lab builds the marketing infrastructure that local businesses run on. Strategy, design, media, intake, and follow-up—treated as one connected system.
For service businesses in South Texas ready to treat marketing as an operating function—not a series of one-off projects.
Book a Brand AuditMost businesses do not need more random marketing. They need a clear place to send attention, a clean way to capture inquiries, and a follow-up process that keeps opportunities from getting lost.
Clean, conversion-focused websites built to explain the offer, establish trust, and give prospects a proper place to inquire.
Messaging, service structure, and visual direction shaped around how the business should be perceived before traffic is sent to it.
Google and Meta campaigns built with the website, offer, and intake process in mind—not disconnected ad activity.
Lead capture, CRM, notifications, and follow-up sequences that keep inquiries from going cold before they become conversations.
Landing pages, social assets, sales materials, and campaign support designed to keep the brand consistent as it scales.
For local businesses ready to treat marketing as an operating function rather than a series of disconnected projects. Each tier is designed to build on the last.
Get found. Get reviews. Get the foundation right. Built for businesses that rely on word-of-mouth and need to translate reputation into digital visibility.
What's IncludedOutcomeRanking in the local three-pack for at least one core service term within ninety days.
Turn visibility into booked appointments and recurring clients. Built for businesses with a foundation in place that now need a system to convert attention into revenue.
Includes Tier I, PlusOutcomeNew booked appointments within sixty days of launch. A recurring follow-up system that keeps leads from going cold.
The marketing function, handled entirely. Built for businesses that have outgrown piecing it together and are ready to hand the discipline to a team that lives inside it.
Includes Tier II, PlusOutcomeYour marketing runs to a quarterly plan. Performance is reviewed, benchmarked, and adjusted — by us.
Most businesses begin at the layer matching where they are now and scale upward as operations mature. The audit identifies the highest-leverage gaps in your website, intake, offer structure, and marketing operation.
Book A Brand AuditFrom local service companies to growing operators, the work is designed to create structure around visibility, intake, and long-term growth. The focus is not just how the brand looks, but how the business captures and handles demand once attention arrives.
“Michael understood my vision and built a website that matched my energy and attitude. My clients always compliment it — and they love the convenient booking system.”
“The new site gave our customers a full journey through the sales experience. It’s cleaner, it functions the way it should, and it actually works for the business.”
“I love my website. It showcases my clients’ hair and helped me build real social proof online. It’s become a big part of how new clients find and trust me.”
The work starts by understanding the business before anything is built. That keeps decisions from being revisited for the wrong reasons. When the structure changes later, it should be because of growth—not because the foundation was unclear.
Define the offer, audience, service structure, and current bottlenecks before any asset is touched.
Create the website, intake path, or campaign asset with a single, measurable purpose.
Attach the form, CRM, calendar, notifications, and follow-up automations into one system.
Improve structure as the business grows and direction becomes sharper. Nothing is static.
Send a few details about your business, what you need built, and where leads are currently coming from.
Inquiry
Tell us about your business.
We’ll review your business, current marketing path, and the details you shared before reaching out shortly.
